{
  "id": 9369072,
  "title": "YouTube is making comments more fun — and fandom more lucrative for creators",
  "url": "https://urgent.news/2026/09/23/youtube-is-making-comments-more-fun-and-fandom-more-lucrative-for",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-23T16:03:44.000Z",
  "source": {
    "name": "TechCrunch",
    "slug": "techcrunch",
    "url": "https://techcrunch.com/2026/09/23/youtube-is-making-comments-more-fun-and-fandom-more-lucrative-for-creators/"
  },
  "original_language": "en",
  "account": "YouTube is enhancing its comments section and introducing new community-focused features aimed at benefiting creators and their fan bases. During a Made on YouTube event, the company unveiled several updates, including the ability for commenters to respond with GIFs or from their televisions, and creators to use tools that personalize moderation and foster fan communities. Creators will also gain access to revenue-generating options, such as exclusive paid memberships and a new virtual currency, Jewels, which allows fans to support their favorite creators by \"hyping\" videos beyond the current three times per week limit. Additionally, YouTube is rolling out a personalized comment moderation tool, initially presented as an experiment, to help creators manage their live videos more effectively. The enhancements come as revenue from advertising becomes less vital for creators' monetization strategies.",
  "summary": "YouTube is rolling out GIF replies, voice-powered TV comments, personalized moderation, paid members-only communities, and new ways for fans to support their favorite creators.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}