{
  "id": 9366475,
  "title": "‘Today’ Snares Top Two Positions in Morning-News Battle for First Time in 14 Years",
  "url": "https://urgent.news/2026/09/23/today-snares-top-two-positions-in-morning-news-battle-for-first-time",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-23T15:37:13.000Z",
  "source": {
    "name": "Variety",
    "slug": "variety",
    "url": "https://variety.com/2026/tv/news/today-nbc-news-tv-ratings-top-positions-savannah-guthrie-1236873403/"
  },
  "original_language": "en",
  "account": null,
  "summary": "NBC’s “Today” is back on top in TV’s never-ending morning wars. The A.M. news franchise finished the 2025-26 broadcast season with the most viewers overall among morning programs and the most viewers between the ages of 25 and 54, the demographic most coveted by advertisers in TV-news content. It is the first time since the […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}