{
  "id": 9365105,
  "title": "Disney+ US subscription price to jump 13% to $27.50 a month as soon as Sept 23: Sources",
  "url": "https://urgent.news/2026/09/23/disney-us-subscription-price-to-jump-13-to-27-50-a-month-as-soon-as",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-23T15:32:17.000Z",
  "source": {
    "name": "Straits Times Business",
    "slug": "straits-times-business",
    "url": "https://www.straitstimes.com/business/disney-us-subscription-price-to-jump-13-to-27-50-a-month-as-soon-as-sept-23-sources"
  },
  "original_language": "en",
  "account": "Disney+ will soon raise its US subscription price by 13%, as of September 23, according to sources familiar with the matter. The flagship ad-free Disney+ service will rise from $21.49 to $27.50 per month, a $2.50 increase. This move aims to align the service with a similar plan offered by Netflix, which costs $26.99 monthly for an ad-free experience with 4K resolution and multi-device access. Hulu's standalone ad-free subscription will also increase by the same 13% amount. The bundled ad-free subscription for both Disney+ and Hulu will rise by $2, reaching $21.99 monthly, slightly more expensive than purchasing each service individually. The standalone Disney+ and Hulu ad-supported bundle will see a 50-cent price increase to $12.49 per month, while the ad-supported bundle remains at $12.99 monthly. The price adjustments are part of Disney's strategy to boost profitability, joining other companies like Netflix, Apple, Comcast, and Paramount in raising streaming subscription rates. In August, Disney reported a 64% increase in operating income from its entertainment division in Q3, driven by surging subscriptions and a strong profit margin in its online video business. Disney recently appointed Adam Smith as the sole chair of its direct-to-consumer unit, which includes streaming services, and Karandeep Anand as the new chief technology officer. Disney plans to expand Disney+ beyond films and TV shows, incorporating merchandise, games, and experiences, starting in spring 2027.",
  "summary": "The increase will bring the premium Disney+ product more in line with a similar plan sold by Netflix",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}