{
  "id": 9364048,
  "title": "Disney+ and Hulu Raise Prices Again, Ad-Free Plans Top $21 Per Month",
  "url": "https://urgent.news/2026/09/23/disney-and-hulu-raise-prices-again-ad-free-plans-top-21-per-month",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-23T15:55:20.000Z",
  "source": {
    "name": "TheWrap",
    "slug": "thewrap",
    "url": "https://www.thewrap.com/industry-news/business/disney-plus-hulu-price-increase-when-plans-september-2026/"
  },
  "original_language": "en",
  "account": "Disney+ and Hulu are increasing the cost of their standalone, ad-free premium plans by $2.50, raising the monthly fee to $21.49. In contrast, the ad-supported versions will now cost $12.49 per month, up from $11.99. Furthermore, the Disney+/Hulu Premium Bundle is experiencing a price hike to $21.99 per month, up from $19.99. The ad-free Disney+ and Hulu service remains at $12.99 per month. These price adjustments will take effect on Wednesday for new subscribers, while existing customers will see the updated rates on their subsequent monthly bill. The hike is part of Disney+ and Hulu's preparations to launch a unified standalone app by the end of the year. Disney+ is also enhancing its technology, features, and personalization. These changes are set to begin under the new CEO, Josh D'Amaro, starting this spring. This price increase follows a similar hike for ESPN's streaming plans in August. Additional details will be provided later.",
  "summary": "The ad-supported versions climb to $12.49 per month, while the Disney+/Hulu Premium bundle rises to $21.99 per month The post Disney+ and Hulu Raise Prices Again, Ad-Free Plans Top $21 Per Month appeared first on TheWrap .",
  "key_points": [
    "Disney+ and Hulu raise ad-free plan prices to $21.49/month",
    "Ad-supported plans increase to $12.49/month from $11.99",
    "Bundle price goes up to $21.99/month from $19.99"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Hollywood Reporter",
        "title": "Disney+ and Hulu Raise Prices, With Ad-Free Plans Topping $21 Each",
        "url": "https://urgent.news/2026/09/23/disney-and-hulu-raise-prices-with-ad-free-plans-topping-21-each",
        "published": "2026-09-23T15:33:14.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}