{
  "id": 9359009,
  "title": "Colombian Singer Ivana Becomes First Woman Signed by Farruko: ‘We Saw That Potential’",
  "url": "https://urgent.news/2026/09/23/colombian-singer-ivana-becomes-first-woman-signed-by-farruko-we-saw",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-23T15:00:00.000Z",
  "source": {
    "name": "Billboard",
    "slug": "billboard",
    "url": "https://www.billboard.com/pro/ivana-signs-farruko-carbon-armor-massivo-entertainment/"
  },
  "original_language": "en",
  "account": "Colombian singer Ivana has made history as the first woman to sign with Puerto Rican superstar Farruko, Billboard reports on September 23. The emerging Colombian artist, who first caught Farruko's attention on social media, is beginning a new professional chapter with the support of Farruko's record label, Carbon Armor, and partner management company Massivo Entertainment. Ivana, a Latin urban pop singer from Barranquilla, becomes the first artist of any gender to sign with Carbon Armor, joining a roster that includes Farruko, Guaynaa, and Sebas Bárcenas.\n\nFarruko expressed his excitement about Ivana joining the project, stating that the label seeks people with identity, discipline, and something different to bring to the table. Oscar Paniagua, CEO of Massivo Entertainment and Carbon Armor, emphasized the commitment to developing Ivana's talent comprehensively. Paniagua highlighted that Ivana embodies the qualities they are looking for: identity, talent, and vision. The partnership aims to craft a comprehensive strategy for Ivana, covering music, artistic identity, positioning, and international expansion.\n\nAt just 19 years old, Ivana has already made her mark in Latin music with hits like \"La Vacante (Remix)\" featuring Ken-Y, \"De Lejos,\" and \"Aguardiente.\" Her connection with Farruko was spontaneous, after he discovered her profile on social media and was impressed by her talent. Ivana then posted a preview of a song, inviting her followers to tag Farruko, which resulted in a professional relationship that marks a new chapter in her career.\n\nIvana sees her signing as a responsibility and feels proud to be part of this project. She is eager to learn, work hard, and showcase her unique identity. Farruko's signing represents a significant step in his vision as an entrepreneur and developer of new talent. With Farruko's artistic vision and musical experience combined with Paniagua's business acumen and industry expertise, Carbon Armor and Massivo Entertainment aim to create a solid foundation for Ivana's career, both domestically and internationally. Ivana's first release under this new chapter, \"Que Novedad,\" is set to drop on October 1.",
  "summary": "The emerging Latin singer is embarking on a new phase with Carbon Armor and Massivo Entertainment.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}