{
  "id": 9354947,
  "title": "Apple Reportedly Developing Screen-Free Fitness Tracker to Rival Whoop",
  "url": "https://urgent.news/2026/09/23/apple-reportedly-developing-screen-free-fitness-tracker-to-rival-whoop",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-23T14:39:02.000Z",
  "source": {
    "name": "TechRepublic",
    "slug": "techrepublic",
    "url": "https://www.techrepublic.com/article/news-apple-screen-free-fitness-tracker-whoop/"
  },
  "original_language": "en",
  "account": "Apple is reportedly developing a screen-free fitness tracker to compete with Whoop, according to Bloomberg. The experimental wearable, which may not launch until 2028, is designed to appeal to users who prefer health monitoring without the display of an Apple Watch. The device, using a thin fabric band with health sensors, focuses on collecting data rather than running apps, notifications or broader functions. Sources indicate the project has attracted the interest of Apple executives, including Tim Cook and Eddy Cue. Apple's recent redesigns of its Watch models and Health app suggest a shift toward simpler, health-focused experiences. However, the screenless band would be a significant departure from the watch's broader functionality. The potential device could serve those seeking health tracking without an additional miniature computer on their wrist. Apple would need to clearly communicate the value of this product over existing alternatives and establish a compelling reason for consumers to choose it.",
  "summary": "Apple is reportedly testing a screen-free fitness tracker to rival Whoop, although the experimental wearable may not arrive before 2028 at the earliest. The post Apple Reportedly Developing Screen-Free Fitness Tracker to Rival Whoop appeared first on TechRepublic .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 4,
    "also_reported_by": [
      {
        "outlet": "Android Authority",
        "title": "Apple could follow Google into the screenless fitness tracker race",
        "url": "https://urgent.news/2026/09/22/apple-could-follow-google-into-the-screenless-fitness-tracker-race",
        "published": "2026-09-22T21:39:40.000Z"
      },
      {
        "outlet": "CNET",
        "title": "Apple Is Reportedly Developing a Screenless Fitness Tracker",
        "url": "https://urgent.news/2026/09/22/apple-is-reportedly-developing-a-screenless-fitness-tracker",
        "published": "2026-09-22T22:50:29.000Z"
      },
      {
        "outlet": "Lowyat.NET",
        "title": "Apple Reportedly Testing Screenless Fitness Tracker To Rival Whoop, Fitbit Air",
        "url": "https://urgent.news/2026/09/23/apple-reportedly-testing-screenless-fitness-tracker-to-rival-whoop",
        "published": "2026-09-23T02:28:25.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}