{
  "id": 9349079,
  "title": "Insurancemarket.ae's parent company bets on two new verticals",
  "url": "https://urgent.news/2026/09/23/insurancemarket-aes-parent-company-bets-on-two-new-verticals",
  "topic": "world",
  "section": "World",
  "published": "2026-09-23T12:31:46.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/business/insurancemarketaes-parent-company-bets-on-two-new-verticals-1.500685112"
  },
  "original_language": "en",
  "account": "Alfred Holdings, the parent company of Insurancemarket.ae, has introduced two new consumer platforms - Creditmarket.ae and Holidaymarket.ae. This expansion marks the company's first major shift beyond insurance in its 16-year history. Alfred Lakhiani, Alfred Holdings' Managing Director, stated that the objective is to replicate the trust and simplicity achieved in insurance to lending and travel. Creditmarket.ae will enable users to compare mortgages, personal loans, and other credit products across various UAE banks. Holidaymarket.ae aims to address all travel and holiday-related queries, from staycations to visa appointments. Both platforms are entirely self-funded and leverage AI, including voice AI designed to emulate human interaction. They are governed by UAE regulations and will be integrated through the My Alfred app, which consolidates insurance policies, travel bookings, and financial products under one roof.",
  "summary": "Alfred Holdings, the parent company behind Insurancemarket.ae, has launched two new consumer platforms, Creditmarket.ae and Holidaymarket.ae. This marks the group's first major expansion beyond insurance in its 16-year history. Speaking exclusively to Gulf News about the launches, Alfred Holding's Managing Director Ameet Lakhiani said the goal is to bring the same trust and simplicity the company…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}