{
  "id": 93435,
  "title": "Avengers: Doomsday's Chances of an IMAX Release Just Got More Likely",
  "url": "https://urgent.news/2026/08/03/avengers-doomsdays-chances-of-an-imax-release-just-got-more-likely",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-03T16:24:03.000Z",
  "source": {
    "name": "IGN",
    "slug": "ign",
    "url": "https://www.ign.com/articles/avengers-doomsdays-chances-of-an-imax-release-just-got-more-likely"
  },
  "original_language": "en",
  "account": "Recent announcements have sparked speculation that Avengers: Doomsday may soon be given an IMAX release. Earlier this week, Sony announced Spider-Man: Brand New Day would be making its IMAX debut in North America, despite not being marketed for the format. The film was shot with IMAX in mind, utilizing its aspect ratio for certain sequences, which suggests Sony had plans for an IMAX release all along. This decision comes as Spider-Man has already amassed nearly a billion dollars in its opening weekend, making fans eager to see it again. With Avengers: Doomsday set to hit theaters on December 18th, alongside Dune Part 3 which also has IMAX exclusivity, Marvel may recognize the potential benefits of an IMAX release for their film. The timing is ideal, as January typically sees a lull in major releases, providing a prime opportunity for Doomsday to capitalize on the surge in interest. Although Marvel has not confirmed an IMAX release for Doomsday, the company's track record suggests it would be a strategic move. Additionally, Marvel's recent adoption of \"Infinity Vision\" certification, which isn't a new format but rather a marketing tool, indicates a willingness to explore alternative strategies to attract audiences. While speculation remains, IMAX's growing prominence and the proven success of films like Spider-Man: Brand New Day could make an IMAX release for Avengers: Doomsday a highly likely proposition.",
  "summary": "An Avengers: Doomsday IMAX release doesn't seem totally out of the question anymore.",
  "key_points": [
    "Sony announced Spider-Man: Brand New Day for IMAX debut, despite not marketed for format.",
    "Avengers: Doomsday set to release on December 18th, following Dune Part 3 with IMAX exclusivity."
  ],
  "editors_take": "Marvel may be poised to capitalize on the proven success of IMAX releases, as seen with Spider-Man: Brand New Day, by giving Avengers: Doomsday an IMAX debut, a strategic move given its December release date.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}