{
  "id": 9343378,
  "title": "Why Elisabeth Murdoch’s SISTER Wants Its Ideas To Behave Like Brands",
  "url": "https://urgent.news/2026/09/23/why-elisabeth-murdochs-sister-wants-its-ideas-to-behave-like-brands",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-23T12:06:13.000Z",
  "source": {
    "name": "Forbes",
    "slug": "forbes",
    "url": "https://www.forbes.com/sites/maureenkerr/2026/09/23/why-elisabeth-murdochs-sister-wants-its-ideas-to-behave-like-brands/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Elisabeth Murdoch’s SISTER invests in Common Interest to build brand-backed entertainment, audiences and IP earlier as commissioning comes under pressure.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}