{
  "id": 9339514,
  "title": "HypeAuditor: OpenAI doubled its sponsored Instagram posts promoting ChatGPT from 61 in June to 122 in July, rising again to 141 in August, as it seeks new users (Business Insider)",
  "url": "https://urgent.news/2026/09/23/hypeauditor-openai-doubled-its-sponsored-instagram-posts-promoting",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-23T13:05:07.000Z",
  "source": {
    "name": "Techmeme",
    "slug": "techmeme",
    "url": "https://www.businessinsider.com/inside-open-ai-influencer-marketing-strategy-chatgpt-ads-sponsorships-instagram-2026-9"
  },
  "original_language": "en",
  "account": null,
  "summary": "AI's reputation is in hot water. Can influencers save it? — OpenAI has been ramping up its creator marketing efforts as AI safety concerns take center stage.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "9to5Mac",
        "title": "OpenAI just upgraded ChatGPT Voice in three ways",
        "url": "https://urgent.news/2026/09/23/openai-just-upgraded-chatgpt-voice-in-three-ways",
        "published": "2026-09-23T17:24:11.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}