{
  "id": 9337989,
  "title": "Toronto tech conference Elevate rebrands to Nrth, has plans to expand",
  "url": "https://urgent.news/2026/09/23/toronto-tech-conference-elevate-rebrands-to-nrth-has-plans-to-expand-9337989",
  "topic": "world",
  "section": "World",
  "published": "2026-09-23T13:05:54.000Z",
  "source": {
    "name": "Global News",
    "slug": "global-news-globalnews",
    "url": "https://globalnews.ca/news/12069792/toronto-tech-conference-elevate-rebrands-to-nrth-has-plans-to-expand/"
  },
  "original_language": "en",
  "account": "The Toronto tech conference Elevate is changing its name to Nrth, according to organizers. The non-profit that hosts the annual festival explains that they are rebranding the event as they believe the tech industry has evolved since Elevate began a year ago. They wish to adapt to these changes. The conference, which typically spans three days, will continue under the new name. However, organizers also have plans to host more frequent events starting in 2027. They unveiled these future plans and the new name during the opening of the conference on Wednesday evening. Notable speakers scheduled to attend include former Toronto Raptor Kyle Lowry and \"Dragon’s Den\" star Arlene Dickinson. Throughout the following two days, executives from several Canadian tech companies are set to speak. These include Cohere, a firm specializing in artificial intelligence, social media platform Reddit, cryptocurrency business Coinbase, and geography tool MapQuest.",
  "summary": "They decided to change the name because they say the tech industry has transformed since Elevate's conception a year ago and they want the event to evolve as well.",
  "key_points": [
    "Toronto tech conference Elevate rebrands to Nrth",
    "Non-profit hosts annual festival, adapting to industry changes",
    "Plans to host more frequent events starting 2027"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "CityNews",
        "title": "Toronto tech conference Elevate rebrands to Nrth, has plans to expand",
        "url": "https://urgent.news/2026/09/23/toronto-tech-conference-elevate-rebrands-to-nrth-has-plans-to-expand",
        "published": "2026-09-23T08:00:01.000Z"
      },
      {
        "outlet": "Global News",
        "title": "Toronto tech conference Elevate rebrands to Nrth, has plans to expand",
        "url": "https://urgent.news/2026/09/23/toronto-tech-conference-elevate-rebrands-to-nrth-has-plans-to-expand-9343254",
        "published": "2026-09-23T13:05:54.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}