{
  "id": 9328386,
  "title": "OpenAI is enlisting an influencer army to make it look 'good for the world'",
  "url": "https://urgent.news/2026/09/23/openai-is-enlisting-an-influencer-army-to-make-it-look-good-for-the",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-23T11:30:01.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/inside-open-ai-influencer-marketing-strategy-chatgpt-ads-sponsorships-instagram-2026-9"
  },
  "original_language": "en",
  "account": "OpenAI is increasing its efforts to promote ChatGPT through influencer marketing as concerns about AI safety rise. The company is asking creators to share how the AI tool is improving their lives and supporting positive work. OpenAI has doubled sponsored Instagram posts for ChatGPT from June to August, and is reaching out to various types of influencers to expand its user base. The strategy includes promoting ChatGPT's potential uses in parenting, business, content creation, and workout planning. While working with OpenAI can be risky for creators, many are still eager to collaborate with the AI company. Influencers like Natasha Badger, who uses ChatGPT to build presentations, are creating sponsored content to showcase the tool's capabilities. OpenAI is open to hearing creators' unique content ideas rather than providing a strict script for their posts.",
  "summary": "OpenAI is hiring influencers to create content that portrays AI as cool and helpful, not scary. Here's an inside look at its marketing strategy.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}