{
  "id": 9326254,
  "title": "John Imah knows how to avoid the tech founder fashion trap",
  "url": "https://urgent.news/2026/09/23/john-imah-knows-how-to-avoid-the-tech-founder-fashion-trap",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-23T11:00:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91606283/best-dressed-in-business-john-imah"
  },
  "original_language": "en",
  "account": "John Imah, the founder of SpreeAI, has made a name for himself in the tech world by dressing in a unique and fashionable way. Rather than donning the usual tech founder attire, Imah opts for independent labels and couture fashion. He even wore a full suit from Kidsuper, a Brooklyn-based streetwear brand, to the Met Gala. Imah's fashion choices aim to show that he is not just a tech guy trying to enter the fashion industry, but someone who genuinely respects both worlds. His style has evolved from a dislike of fashion in his youth to a passion for it, influenced by his mother's fashionista tendencies. Imah believes that dressing well can boost one's confidence and self-esteem, making it easier to command attention in various settings, such as board meetings or client introductions. He approaches fashion with a chameleon-like adaptability, adjusting his attire based on the room and the occasion. For Imah, a key piece in his closet is the ivory-and-gold coat he wore at the 2026 Met Gala, which symbolizes his confidence in taking up space and his craftsmanship. He advises others to stop viewing \"professional\" attire as a costume and instead focus on fit, proportion, and context, as these elements can greatly enhance one's professional appearance.",
  "summary": "“When you’re an entrepreneur, you wear multiple hats, no pun intended, but pun intended,” says John Imah , the founder of SpreeAI , a platform on a mission to make shopping for clothes online easier through AI -powered virtual fitting rooms equipped with size-prediction tools and personalized styling. Imah is one of the rare figures in tech to land on best dressed lists. In a world of quarter…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}