{
  "id": 9309533,
  "title": "You Actually Don’t Need to See That Movie in IMAX",
  "url": "https://urgent.news/2026/09/23/you-actually-dont-need-to-see-that-movie-in-imax",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-23T10:00:08.000Z",
  "source": {
    "name": "Time",
    "slug": "time",
    "url": "https://time.com/article/2026/09/23/you-actually-don-t-need-to-see-that-movie-in-imax/"
  },
  "original_language": "en",
  "account": "In 2026, IMAX has become the star of the show, thanks to Christopher Nolan's The Odyssey. The film broke box office and IMAX records, leading to a surge in popularity for the format. However, this isn't the first time IMAX has seen a rise in popularity. In 2025, movies like Sinners, One Battle After Another, F1, and the final Mission: Impossible all drew audiences to IMAX screens. The ultra-rare IMAX 70mm screenings are highly sought after, with only 26 theaters in the US capable of projecting this format. This has created a resale market for tickets that rivals popular sporting events and concerts. While IMAX is undoubtedly a great experience, it's not necessary for enjoying a movie or being a cinephile. A 2014 study found that larger screens didn't significantly impact viewer immersion when it came to evaluating the movie. Filmmakers shoot with all formats in mind, knowing not everyone will see the film in IMAX. Dolby enhanced color and immersive sound are great alternatives, and 35mm and 70mm screenings are widely available. Ultimately, enjoying a movie is about having fun and engaging with the work, regardless of the theater or projection format.",
  "summary": "It doesn’t make you less of a cinephile if you can’t get to an IMAX screen, writes Helen Murphy.",
  "key_points": [
    "IMAX gained popularity in 2025 due to films like Sinners and Mission: Impossible.",
    "Only 26 US theaters can project IMAX 70mm, creating a high-demand ticket resale market.",
    "IMAX isn't necessary for enjoying movies; larger screens don't significantly boost viewer immersion."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}