{
  "id": 9302550,
  "title": "Walmart already has early fall deals to compete with October Prime Day",
  "url": "https://urgent.news/2026/09/23/walmart-already-has-early-fall-deals-to-compete-with-october-prime-day",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-23T08:44:26.000Z",
  "source": {
    "name": "Mashable",
    "slug": "mashable",
    "url": "https://mashable.com/tech/best-early-amazon-october-prime-day-walmart-deals-2026"
  },
  "original_language": "en",
  "account": "As Amazon's October Prime Day approaches, Walmart is making a bold move by launching its own Fall Deals event, set to commence on October 5 and last until October 11. This competitive strategy aims to draw shoppers away from Amazon's upcoming sale. Walmart's offerings include significant discounts across various categories, with up to 50% off home goods, 40% off tech, and 30% off toys. Unlike Amazon's Prime Day, Walmart's event doesn't require a paid membership for shoppers, although Walmart+ members will have priority access to the deals. The retailer is currently teasing early discounts, including Apple AirPods 4 for $99 (saving $30.99), Beats Studio Pro Wireless Headphones for $149 (saving $20.95), and an onn 65-inch 4K UHD Smart TV (65S4V4) for $258 (saving $20). These early deals are available now, providing an opportunity for savvy shoppers to take advantage before the official start of the event.",
  "summary": "Shop the best early tech, home, and toy discounts from Walmart's week-long Fall Deals counter-sale.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}