{
  "id": 9278593,
  "title": "H&M founding family builds stake as turnaround struggles to gain traction",
  "url": "https://urgent.news/2026/09/23/h-m-founding-family-builds-stake-as-turnaround-struggles-to-gain",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-23T05:13:00.000Z",
  "source": {
    "name": "Investing.com",
    "slug": "investing-com",
    "url": "https://www.investing.com/news/stock-market-news/hm-founding-family-builds-stake-as-turnaround-struggles-to-gain-traction-4912075"
  },
  "original_language": "en",
  "account": "The billionaires behind clothing retailer H&M have been gradually increasing their ownership stake, leading to speculation about a potential takeover. The Persson family, who founded H&M, owns more than 68% of the company, up from 49.5% at the start of 2021. CEO Daniel Erver has been tasked with turning the struggling fast-fashion brand around, but sales have remained flat and the stock price has dropped more than 50% since 2015. With no significant turnaround in sight, minority shareholders believe the family may be planning a private acquisition. Under Swedish law, a majority shareholder could compel the purchase of the remaining shares if they hold 90%. Analysts predict the Perssons could take H&M private by 2030.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}