{
  "id": 9267963,
  "title": "22nd MIHAS halal trade exhibition opens at MITEC Kuala Lumpur",
  "url": "https://urgent.news/2026/09/23/22nd-mihas-halal-trade-exhibition-opens-at-mitec-kuala-lumpur",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-23T04:35:53.000Z",
  "source": {
    "name": "Vietnam Investment Review",
    "slug": "vietnam-investment-review",
    "url": "https://vir.com.vn/22nd-mihas-halal-trade-exhibition-opens-at-mitec-kuala-lumpur-161342.html"
  },
  "original_language": "en",
  "account": "The 22nd Malaysia International Halal Showcase (MIHAS) opens at MITEC Kuala Lumpur on September 23, 2026. The four-day event is expected to attract 50,000 visitors from 45 countries and host 1,700 companies across 2,000 exhibition booths. Organized by MATRADE and hosted by MITI, MIHAS 2026 aims to achieve RM5 billion in total sales value. The Malaysia External Trade Development Corporation (MATRADE) Chief Executive Officer, Dato Indera Abu Bakar Yusof, noted that the AI system will provide personalised support for registered participants to discover businesses, engage with exhibitors, and build relevant connections. The event features six core components, including the Showcase for connecting international suppliers and trade buyers, the International Sourcing Programme (INSP) for facilitating 4,000 meetings between international buyers and Malaysian exporters, and the Women in Export (WiEX) Pavilion highlighting women-led businesses in the Halal industry.",
  "summary": "Trade delegates gathered in Kuala Lumpur as organisers prepared to open the 22nd Malaysia International Halal Showcase at the Malaysia International Trade and Exhibition Centre",
  "key_points": [
    "22nd MIHAS halal trade exhibition opens at MITEC Kuala Lumpur on September 23, 2026",
    "Expected to attract 50,000 visitors from 45 countries and host 1,700 companies",
    "Aims to achieve RM5 billion in total sales value with personalized AI support"
  ],
  "editors_take": "The expanded use of AI-powered support for participants at MIHAS signals a shift towards more efficient and targeted business matchmaking and networking opportunities within the halal trade exhibition.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}