{
  "id": 9267317,
  "title": "Marketers have bought into microdramas — but a lack of ROI might make them irrelevant",
  "url": "https://urgent.news/2026/09/23/marketers-have-bought-into-microdramas-but-a-lack-of-roi-might-make",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-23T04:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/marketing/r-i-p-quibi-you-would-have-loved-microdramas/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Microdramas are attracting brand dollars and audiences. The harder question is whether the format can translate that attention into meas.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}