{
  "id": 9267316,
  "title": "Publishers’ scorecard on Google’s ad tech remedies: they’re progress, but far from a clean win",
  "url": "https://urgent.news/2026/09/23/publishers-scorecard-on-googles-ad-tech-remedies-theyre-progress-but",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-23T04:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/media/publishers-scorecard-on-googles-ad-tech-remedies-theyre-progress-but-far-from-a-clean-win/"
  },
  "original_language": "en",
  "account": "After years of anticipating a legal intervention to curb Google's ad tech dominance, publishers are discovering that the new remedies are a mixed bag. While some remedies appear promising on paper, their practical impact remains to be seen. Seven senior executives from publisher revenue teams and sell-side ad tech vendors were asked to evaluate each remedy on a scale of 1 to 10, with 1 indicating a cosmetic or largely symbolic change, and 10 representing a material shift in publishers' ability to compete and generate revenue. These experts shared their assessments, highlighting the nuances and potential limitations of the remedies.",
  "summary": "After years of waiting for the DOJ to finally curb Google’s ad tech power, publishers are finding the devil in these new remedies.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}