{
  "id": 926219,
  "title": "Future of TV Briefing: In TV ad market’s swing to streaming, cheap inventory is in demand",
  "url": "https://urgent.news/2026/08/12/future-of-tv-briefing-in-tv-ad-markets-swing-to-streaming-cheap",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-12T04:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/future-of-tv/future-of-tv-briefing-in-tv-ad-markets-swing-to-streaming-cheap-inventory-is-in-demand/"
  },
  "original_language": "en",
  "account": null,
  "summary": "This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}