{
  "id": 926212,
  "title": "The consumer journey is CPG marketing’s ‘North Star’ — and why brands can’t discount promotion strategies",
  "url": "https://urgent.news/2026/08/13/the-consumer-journey-is-cpg-marketings-north-star-and-why-brands-cant",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-13T19:00:47.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/sponsored/ibotta-cpg-promotions-strategies/"
  },
  "original_language": "en",
  "account": null,
  "summary": "With the exponential growth of AI and the media landscape’s continued fragmentation, savvy CPG marketers are focused on connecting media, promotions and commerce to drive incremental sales. A new study from Circana and Ibotta Inc shows that promotions can deliver measurable incremental business outcomes. Partner insights from Ibotta.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}