{
  "id": 9253441,
  "title": "Will Trump's AI rebrand to 'super intelligence' catch on?",
  "url": "https://urgent.news/2026/09/23/will-trumps-ai-rebrand-to-super-intelligence-catch-on",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-23T02:56:57.000Z",
  "source": {
    "name": "BBC Technology",
    "slug": "bbc-technology",
    "url": "https://www.bbc.co.uk/news/articles/cqy4z9pv4w0po?at_medium=RSS&at_campaign=rss"
  },
  "original_language": "en",
  "account": "U.S. President Donald Trump proposes renaming artificial intelligence (AI) to \"super intelligence\" (SI) to replace the term \"artificial.\" The rebranding comes during a speech at the United Nations General Assembly in New York. While some close to Trump begin using the term, experts warn it's unlikely to gain widespread acceptance due to its misuse. Trump has a history of rebranding, including changing the names of Lake Ontario and the Gulf of Mexico. The president invites his followers to vote on alternative AI names, with \"super intelligence\" emerging as the winner. Despite the rebranding, experts argue it's misleading, as \"super intelligence\" typically denotes a system capable of self-improvement, which current AI is not. Some Trump associates embrace the term, while others remain skeptical.",
  "summary": "Some people close to the president have started to use the term but experts say it is unlikely to catch on.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 7,
    "also_reported_by": [
      {
        "outlet": "DW News",
        "title": "US-China AI race: Does Trump want to regulate AI by forming a new task force and a special envoy for artificial intelligence in the US?",
        "url": "https://urgent.news/2026/09/22/us-china-ai-race-does-trump-want-to-regulate-ai-by-forming-a-new-task",
        "published": "2026-09-22T14:04:00.000Z"
      },
      {
        "outlet": "The Verge",
        "title": "Trump says the US is officially renaming AI to ‘super intelligence’",
        "url": "https://urgent.news/2026/09/22/trump-says-the-us-is-officially-renaming-ai-to-super-intelligence",
        "published": "2026-09-22T16:01:10.000Z"
      },
      {
        "outlet": "Hindustan Times - World News",
        "title": "Donald Trump rechristens artificial intelligence as ‘super intelligence’, dismisses AI risk concerns",
        "url": "https://urgent.news/2026/09/22/donald-trump-rechristens-artificial-intelligence-as-super",
        "published": "2026-09-22T16:16:45.000Z"
      },
      {
        "outlet": "Punch Nigeria",
        "title": "Trump renames AI as ‘Super Intelligence’",
        "url": "https://urgent.news/2026/09/22/trump-renames-ai-as-super-intelligence",
        "published": "2026-09-22T16:47:56.000Z"
      },
      {
        "outlet": "Tom's Guide",
        "title": "Trump wants to rebrand AI as ‘Super Intelligence’ — here’s what that actually means",
        "url": "https://urgent.news/2026/09/22/trump-wants-to-rebrand-ai-as-super-intelligence-heres-what-that",
        "published": "2026-09-22T19:46:56.000Z"
      },
      {
        "outlet": "BBC Business",
        "title": "Will Trump's AI rebrand as 'super intelligence' catch on?",
        "url": "https://urgent.news/2026/09/23/will-trumps-ai-rebrand-as-super-intelligence-catch-on",
        "published": "2026-09-23T02:56:57.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}