{
  "id": 9247185,
  "title": "Apple Reportedly Testing Screenless Fitness Tracker To Rival Whoop, Fitbit Air",
  "url": "https://urgent.news/2026/09/23/apple-reportedly-testing-screenless-fitness-tracker-to-rival-whoop",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-23T02:28:25.000Z",
  "source": {
    "name": "Lowyat.NET",
    "slug": "lowyat-net",
    "url": "https://www.lowyat.net/2026/405048/apple-screenless-fitness-tracker/"
  },
  "original_language": "en",
  "account": "In a recent report by Bloomberg's Mark Gurman, it has been revealed that Apple is developing a screenless wrist-worn fitness tracker to challenge competitors such as Whoop and Fitbit Air. The project has been ongoing for several months, with prototypes featuring a thin fabric band and a sensor-equipped computing module. Unlike its smartwatch lineup, this device lacks a screen, aiming to minimize distractions from notifications and other functions. The company's top executives, including executive chairman Tim Cook and services chief Eddy Cue, are reportedly supportive of the initiative. In light of new competitors like Whoop and Oura, Apple seems to be looking to enhance its wearables product offering. While an official release is unlikely before 2028, the company is also exploring other areas such as camera-equipped AirPods, smart glasses, and an AI pendant.",
  "summary": "Screenless fitness trackers seem to be gaining traction, with both the Garmin CIRQA and Google Fitbit Air launching earlier this year. Now, it seems like Apple might be looking to jump into the product category. According to a recent report by Bloomberg’s Mark Gurman, the bitten fruit brand is developing a wrist-worn device that may […] The post Apple Reportedly Testing Screenless Fitness Tracker…",
  "key_points": [
    "Apple developing screenless fitness tracker to compete with Whoop and Fitbit Air.",
    "Project ongoing for months, prototypes feature thin fabric band and sensor module.",
    "Executives supportive, release unlikely before 2028."
  ],
  "editors_take": "Apple's screenless fitness tracker development signals a shift to targeting fitness enthusiasts with distraction-free wearables, directly challenging Whoop and Fitbit Air in the market.",
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Android Authority",
        "title": "Apple could follow Google into the screenless fitness tracker race",
        "url": "https://urgent.news/2026/09/22/apple-could-follow-google-into-the-screenless-fitness-tracker-race",
        "published": "2026-09-22T21:39:40.000Z"
      },
      {
        "outlet": "CNET",
        "title": "Apple Is Reportedly Developing a Screenless Fitness Tracker",
        "url": "https://urgent.news/2026/09/22/apple-is-reportedly-developing-a-screenless-fitness-tracker",
        "published": "2026-09-22T22:50:29.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}