{
  "id": 924137,
  "title": "Five holiday advertising lessons for brands planning for Black Friday now",
  "url": "https://urgent.news/2026/08/12/five-holiday-advertising-lessons-for-brands-planning-for-black-friday",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-12T13:53:30.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/sponsored/five-holiday-advertising-lessons-for-brands-planning-for-black-friday-now/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Black Friday and Cyber Monday have evolved into a weeks-long shopping event. That makes early planning more critical than ever. Drawing on insights from brands like Bylt, Tecovas, Manscaped and Bearbottom Clothing, these five key findings help marketers sharpen their holiday ad strategies. Sponsored by Tatari.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}