{
  "id": 924131,
  "title": "How H&M, Chobani, UrbanStems and Teleties are refining their partnership strategies",
  "url": "https://urgent.news/2026/08/14/how-h-m-chobani-urbanstems-and-teleties-are-refining-their",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-14T04:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/marketing/how-hm-chobani-urbanstems-and-teleties-are-refining-their-partnership-strategies/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Brands like UrbanStems, H&M and Chobani are refining partnerships to match audiences, drive cultural relevance and unlock new growth. Here's more on how execs from these brands say their approach to partnerships has changed over the years.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}