{
  "id": 9230455,
  "title": "Mentorship Project Gears up Africa’s Creative Sector for Population Surge",
  "url": "https://urgent.news/2026/09/22/mentorship-project-gears-up-africas-creative-sector-for-population",
  "topic": "world",
  "section": "World",
  "published": "2026-09-22T23:00:00.000Z",
  "source": {
    "name": "This Day",
    "slug": "this-day",
    "url": "https://www.thisdaylive.com/2026/09/23/mentorship-project-gears-up-africas-creative-sector-for-population-surge/"
  },
  "original_language": "en",
  "account": "As Africa anticipates a population of 2.5 billion by 2050, the creative sector must prepare to meet the growing demand for talent. Currently worth about $60 billion and expected to reach $200 billion by 2030, the regional creative economy, encompassing Nigeria, is vital for sustaining economic growth amidst demographic shifts.\n\nTo ensure the sector remains competitive and relevant, 'The Nehemiah Project' has launched a mentorship initiative to guide and equip creative professionals with the necessary skills and knowledge to meet evolving industry demands. Eniola Akinbo-Niyola, a singer and filmmaker, revealed that while Nigeria boasts a wealth of talent, the lack of structured guidance hinders its development. The project emerged from industry discussions where practitioners identified gaps in mentoring emerging creatives.\n\nNehemiah Project aims to connect emerging creatives with experienced professionals who can provide guidance, knowledge, access, and hands-on industry experience. The initiative seeks to help young creatives develop their skills, professionalism, discipline, and understanding required to build sustainable careers and contribute significantly to the creative economy.\n\nEliora Eberechukwu, Head of Business, Lifestyle, and Entertainment at T2 Mobile, emphasized the long-term benefits of the program beyond its 12-week duration. She assured that participants would gain increased visibility and fulfillment, highlighting the importance of partnerships in driving progress and ensuring the program's sustainability.",
  "summary": "Omolabake Fasogbon Africa’s projected population of 2.5 billion by 2050 places immense demand on the creative sector to nurture budding talent to withstand evolving expectations and remain relevant. Currently valued",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}