{
  "id": 920909,
  "title": "Why Beverage Founders and Investors Say Alex Cooper’s Unwell Hydration Wasn’t Built to Last",
  "url": "https://urgent.news/2026/08/14/why-beverage-founders-and-investors-say-alex-coopers-unwell-hydration",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-14T23:22:55.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/esther-lian/why-beverage-founders-and-investors-say-alex-coopers-unwell-hydration-wasnt-built-to-last/91391262"
  },
  "original_language": "en",
  "account": null,
  "summary": "Unwell Hydration’s collapse shows the limits of celebrity-backed CPG—and why a massive audience doesn’t necessarily translate into shelf velocity, experts say.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}