{
  "id": 9205994,
  "title": "Apple could follow Google into the screenless fitness tracker race",
  "url": "https://urgent.news/2026/09/22/apple-could-follow-google-into-the-screenless-fitness-tracker-race",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-22T21:39:40.000Z",
  "source": {
    "name": "Android Authority",
    "slug": "android-authority",
    "url": "https://www.androidauthority.com/apple-developing-screenless-fitness-tracker-3714327/"
  },
  "original_language": "en",
  "account": "Apple is reportedly developing a screenless health and fitness tracker, according to Bloomberg's Mark Gurman. The device, still in an early prototype stage, is expected to rival competitors such as WHOOP and the Google Fitbit Air. The gadget is said to use a thin fabric band with a sensor-equipped module and no display. The tech giant has been exploring this idea for several months, but Apple has not yet decided whether to release the device, if at all. If launched, the screenless tracker would likely not arrive before 2028.",
  "summary": "The company is reportedly testing a tracker to rival WHOOP and the Fitbit Air, but don't expect it any time soon.",
  "key_points": [
    "Apple developing screenless health tracker, per Bloomberg's Mark Gurman",
    "Device in early prototype stage, no display, sensor-equipped module",
    "Apple uncertain about release, potential launch after 2028"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "TechCrunch",
        "title": "Apple could take on Whoop with a new fitness tracker, report says",
        "url": "https://urgent.news/2026/09/22/apple-could-take-on-whoop-with-a-new-fitness-tracker-report-says",
        "published": "2026-09-22T19:27:57.000Z"
      },
      {
        "outlet": "CNET",
        "title": "Apple Is Reportedly Developing a Screenless Fitness Tracker",
        "url": "https://urgent.news/2026/09/22/apple-is-reportedly-developing-a-screenless-fitness-tracker",
        "published": "2026-09-22T22:50:29.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}