{
  "id": 9178940,
  "title": "How Oatly Became a Creative Force, by Breaking All of Marketing’s Rules",
  "url": "https://urgent.news/2026/09/22/how-oatly-became-a-creative-force-by-breaking-all-of-marketings-rules",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-22T17:00:00.000Z",
  "source": {
    "name": "Entrepreneur",
    "slug": "entrepreneur",
    "url": "https://www.entrepreneur.com/business-news/how-oatly-became-a-creative-force-by-breaking-all-of-marketings-rules"
  },
  "original_language": "en",
  "account": null,
  "summary": "Oatly creative director Michael Lee explains how to make marketing that pops.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}