{
  "id": 9175614,
  "title": "4.000 nye eiere i Outlet Group",
  "url": "https://urgent.news/2026/09/22/4-000-nye-eiere-i-outlet-group",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-22T18:11:06.000Z",
  "source": {
    "name": "E24 Norway",
    "slug": "e24-norway",
    "url": "https://e24.no/boers-og-finans/i/oEowLV/4-000-nye-eiere-i-outlet-group"
  },
  "original_language": "en",
  "account": "Outlet Group announced its plans to go public and establish more stores under the Sport Outlet and Kids Outlet brands. The company has set a target of around 3 billion kroner in value and expects to raise funds during the listing process. The total allocation of nearly 39.4 million shares at 33 kr per share represents a collective value of approximately 1.3 billion kroner. Outlet Group's valuation has been revised to 3.68 billion kroner based on a recent statement. The company expressed its excitement in welcoming over 4,000 new shareholders when the stock begins trading on Euronext Oslo Børs starting September 24th. Outlet Group founder and CEO Tor-André Skeie highlighted the strong positive interest from top-quality investors and private investors in Norway for the company's stock listing. The company owns its own brands such as Vikafjell, Heldre, and Snjor, and has merchandising agreements with several celebrities including Petter Northug, Ezinne Okparaebo, Lars Monsen, and Dag Otto Lauritzen. Outlet Group previously stated that there is room for significant growth in the business, with a goal of opening 160-180 Sport Outlet and 110-140 Kids Outlet stores annually, up from 119 Sport Outlet stores and 30 Kids Outlet stores currently. Outlet Group also plans to finance this expansion and a new large distribution center in Lyseparken, Bjørnafjorden kommune, which will generate an additional revenue of 1.078 billion kroner in the first half of the year, up from 855 million kroner in the same period last year. The company aims for revenue growth of 4.5 to 5 billion kroner in the medium term.",
  "summary": "Outlet Group styrer mot Oslo Børs. Selskapet sier at det får inn 4.000 nye eiere og verdsettes til…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}