{
  "id": 9154429,
  "title": "Joanna Gaines Says She Avoided 1 Side of Magnolia’s Business for 10 Years. Now She’s Leading It.",
  "url": "https://urgent.news/2026/09/22/joanna-gaines-says-she-avoided-1-side-of-magnolias-business-for-10",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-22T13:59:31.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/chloe-rosenberg/joanna-gaines-avoided-1-side-of-magnolia-business-for-10-years-now-leading-it/91408885"
  },
  "original_language": "en",
  "account": null,
  "summary": "The founder of Magnolia said a key aspect of the business was something she turned away from for years. That just changed.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}