{
  "id": 9153268,
  "title": "Patagonia will give you $100 to get your friends to vote",
  "url": "https://urgent.news/2026/09/22/patagonia-will-give-you-100-to-get-your-friends-to-vote",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-22T14:00:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91610270/patagonia-will-pay-you-100-if-you-can-get-your-friends-to-vote"
  },
  "original_language": "en",
  "account": "Patagonia is offering $100 to anyone who encourages three friends to vote in the upcoming November election. The company is investing $11.2 million in a nontraditional get-out-the-vote campaign, a move inspired by the realization that 11.2 million environmentally-conscious Americans don't cast their ballots. Patagonia's communications and policy team leader Corley Kenna believes that if they can help get these environmentally-minded individuals to vote, the impact could be significant. The voting information, including voting locations and requirements, will be provided to participants via the Relentless platform linked to Patagonia's website. The incentive—either a $100 credit at Patagonia or a $100 donation to the League of Conservation Voters—encourages participants to take the first step in mobilizing their friends and families to vote. Patagonia's environmental advocacy dates back to 1978, and it has a history of motivating people to vote. In the 2024 election, the company managed to get around 5,000 people to vote and volunteer. The 11.2 million figure comes from research conducted by the Environmental Voter Project, which shows that environmental voters are often young, people of color, or lower-income individuals who face voter suppression. Changing the perception that climate change is a personal issue rather than a political one is crucial to encouraging these individuals to vote.",
  "summary": "You probably know friends or family members who didn’t vote in the last election. Patagonia wants to offer you $100 to nudge three of them to vote in November. The company is investing $11.2 million in the nontraditional get-out-the-vote campaign. The dollar amount (you get your money as a credit, not in cash) was inspired by a startling fact: An estimated 11.2 million environmental…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}