{
  "id": 9149869,
  "title": "Apple Planning to Bring iPhone Duo Display Tech to Pro in 2029",
  "url": "https://urgent.news/2026/09/22/apple-planning-to-bring-iphone-duo-display-tech-to-pro-in-2029",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-22T13:27:17.000Z",
  "source": {
    "name": "MacRumors",
    "slug": "macrumors",
    "url": "https://www.macrumors.com/2026/09/22/apple-to-bring-iphone-duo-display-tech-to-pro/"
  },
  "original_language": "en",
  "account": "In 2029, Apple is reportedly planning to introduce iPhone Pro models featuring thinner and more energy-efficient OLED screens, according to UBI Research. This technology, called Color Filter on Encapsulation (CoE), eliminates the traditional polarizer layer found in OLED panels and directly incorporates color filters onto the encapsulation layer. The polarizer, which aids in minimizing reflections from ambient light, also absorbs a significant amount of the light generated by the display. By removing the polarizer, more light can pass through the panel, potentially allowing for increased brightness without additional power consumption, or maintaining the same brightness while using less power. This can also lead to a thinner display assembly, providing more internal space for components like the battery, cameras, and more. Samsung introduced CoE technology with its Eco² OLED under the Galaxy Z Fold3 name. Internal testing by Samsung revealed a 33% improvement in light transmission and up to a 25% reduction in power consumption compared to an OLED panel with a conventional polarizer. However, CoE technology has its challenges, as manufacturers must control external reflections using color filters, black pixel-defining layers, low-reflection coatings, and other optical measures. UBI Research suggests that Apple's waiting until 2029 to bring CoE to high-volume iPhone models could be due to the difficulty of maintaining outdoor visibility, viewing angles, contrast, and color accuracy. The research firm predicts that annual panel demand for the iPhone Pro models could remain between 90 million and 100 million units, making the transition to CoE a larger-scale change than its use in foldable devices. Samsung Display and LG Display are expected to be the initial suppliers, while BOE could compete if it can meet Apple's requirements.",
  "summary": "Apple's 2029 \"Pro\" iPhones could adopt thinner and more power-efficient OLED screens, according to UBI Research . The technology, known as Color Filter on Encapsulation (CoE), removes the conventional polarizer from the ‌OLED‌ panel and places a color filter directly on top of its encapsulation layer. A polarizer helps suppress reflections from ambient light, but it also absorbs a…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}