{
  "id": 91430,
  "title": "Microsoft raises European Xbox prices by up to £200 — RAMpocalypse and component shortages force major console markups",
  "url": "https://urgent.news/2026/08/03/microsoft-raises-european-xbox-prices-by-up-to-200-rampocalypse-and",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-03T14:49:11.000Z",
  "source": {
    "name": "Tom's Hardware",
    "slug": "tom-s-hardware",
    "url": "https://www.tomshardware.com/video-games/xbox/microsoft-raises-european-xbox-prices-by-up-to-gbp200-rampocalypse-and-component-shortages-force-major-console-markups"
  },
  "original_language": "en",
  "account": "Microsoft has announced substantial price increases for Xbox consoles across Europe, with some models seeing hikes of up to £200 or €200. The announcement follows a similar price increase in the United States, where Xbox customers can expect an additional $150 starting August 1. This surge in prices coincides with increased demand for computing hardware by AI data centers, leading to a scarcity of components, including RAM and SSDs. The most significant price jump affects the Xbox Series X (1TB, Disc) model, which now costs $799 in the U.S., £669 in the UK, and €799 in Europe. This marks the third consecutive price increase for this particular SKU, with prices having risen by as much as $300 since its 2020 launch. European consumers will likely feel the brunt of these price hikes, as the €200 increase equates to approximately a $230 increase. The PlayStation 5 has also seen a price increase of $100 for all of its SKUs. PC buyers are also facing rising component prices, which is impacting the affordability of gaming PCs and consoles alike.",
  "summary": "Xbox price increases across the UK and Europe have been revealed, with prices upped by as much as £170 or €200.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}