{
  "id": 9141642,
  "title": "MIPCOM Bets On Creators, Brands & AI As International TV Business Readies For Cannes Get-Together",
  "url": "https://urgent.news/2026/09/22/mipcom-bets-on-creators-brands-ai-as-international-tv-business",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-22T12:06:58.000Z",
  "source": {
    "name": "Deadline",
    "slug": "deadline",
    "url": "https://deadline.com/2026/09/mipcom-cannes-creators-brands-ai-distribution-lucy-smith-1237109940/"
  },
  "original_language": "en",
  "account": null,
  "summary": "MIPCOM boss Lucy Smith wants the world to know that October in Cannes is now about more than buying and selling TV programs. “Our biggest challenge is changing the perception,” she says, with this year’s event just weeks away. “You don’t come to MIPCOM just for your distribution deals anymore. You’re coming because you’ve got […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}