{
  "id": 9139596,
  "title": "Former Apple retail chief’s new ‘Shop Different’ book now available",
  "url": "https://urgent.news/2026/09/22/former-apple-retail-chiefs-new-shop-different-book-now-available",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-22T12:23:35.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/09/22/former-apple-retail-chiefs-new-shop-different-book-now-available/"
  },
  "original_language": "en",
  "account": "Former Apple retail chief Ron Johnson has released a new book titled 'Shop Different: How Retail Revealed Apple’s Genius.' The book recounts his experiences working alongside Steve Jobs to develop Apple's retail strategy. Johnson and his team transformed Apple Stores into the most respected and profitable retail stores of their time, even as skeptics predicted the demise of physical retail. In 'Shop Different,' Johnson shares how he gained Jobs's trust, developed a vision for a store that focused on serving customers rather than just selling, and convinced Jobs to incorporate the concept of love into the store's service philosophy. The book provides insights into Apple's rise to become the most valuable company in the world, a vision for the future of retail focused on connection, service, and experience, and an honest look at the factors that contribute to success—and what can follow. Johnson recently discussed 'Shop Different' and the origins of the Apple Store on 9to5Mac's Overtime podcast. The book is now available on Amazon and can also be purchased through Bookshop.org to support local bookstores.",
  "summary": "Ron Johnson, Apple’s former senior vice president of retail operations, is out with a new book today called ‘Shop Different: How Retail Revealed Apple’s Genius.’ In the book, Johnson tells the story of working alongside Steve Jobs to craft Apple’s retail strategy. more…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}