{
  "id": 9128547,
  "title": "Novo Nordisk Looks to Target Hair Loss in Consumer Push",
  "url": "https://urgent.news/2026/09/22/novo-nordisk-looks-to-target-hair-loss-in-consumer-push",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-22T10:34:53.000Z",
  "source": {
    "name": "Business of Fashion",
    "slug": "business-of-fashion",
    "url": "https://www.businessoffashion.com/news/beauty/novo-nordisk-hair-loss-womens-health/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The maker of Ozempic and Wegovy seeks to expand its direct-to-consumer pharmaceutical business as rival Eli Lilly outpaces in weight-loss drugs.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}