{
  "id": 9120264,
  "title": "Novo Advisors launches value creation practice for PE-backed companies",
  "url": "https://urgent.news/2026/09/22/novo-advisors-launches-value-creation-practice-for-pe-backed-companies",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-22T09:40:06.000Z",
  "source": {
    "name": "Private Equity Wire",
    "slug": "private-equity-wire",
    "url": "https://www.privateequitywire.co.uk/v/"
  },
  "original_language": "en",
  "account": "Novo Advisors, a management consulting firm with offices in Chicago and New York, has established a new Value Creation practice focused on assisting private equity, venture capital, and other investor-backed businesses to enhance their financial performance and operational execution. The practice will address key areas such as go-to-market strategies, financial controls, operational efficiency, organizational design, and the application of artificial intelligence to drive business performance improvements.\n\nAccording to Sandeep Gupta, a founding partner of Novo Advisors, the firm's value creation capabilities have gained greater relevance due to tightening market conditions. The approach taken by Novo Advisors emphasizes transparency, measurable results, and financial metrics. This aligns with the current landscape where private equity firms are facing longer holding periods and increased expectations to showcase operational improvements within their portfolio companies.\n\nThe average holding period for these companies has extended to approximately eight years, highlighting the significance of financial reviews and value creation initiatives at various stages of an investment, from mid-investment assessments to preparations for potential exits. To achieve this, Novo Advisors employs data-readiness assessments and dashboards that provide investors and management teams with enhanced visibility into key business drivers. This enables the identification of growth opportunities and prepares businesses for potential exits.\n\nThe new Value Creation practice at Novo Advisors is led by Gupta and partner Rian Branning, supported by a team of specialists in various fields. This includes Nicole Brownell, a technology-sector operator; Todd Hawkins, who focuses on performance transformation in industrials, manufacturing, and operations; Yvette Kennedy, an organizational consultant and workforce transformation expert; Paul Kostolansky, a strategy and operations consultant; Kevin Neuman, a healthcare and life sciences specialist; and Wen Rittsteuer, who specializes in growth and interim leadership during transitional periods.\n\nNovo Advisors aims to provide a coordinated approach to value creation for investor-backed companies, addressing a wide range of operational and financial challenges throughout the investment lifecycle, from investment to exit.",
  "summary": "Management consulting firm Novo Advisors has launched a new Value Creation practice aimed at helping private equity, venture capital and other investor-backed businesses improve financial performance and operational execution.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}