{
  "id": 9118230,
  "title": "'It’s a grand experiment': Bluebird president on the Twitter revival platform that's now called 'Tweet' — and why it won't be using that blue bird",
  "url": "https://urgent.news/2026/09/22/its-a-grand-experiment-bluebird-president-on-the-twitter-revival",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-22T08:58:39.000Z",
  "source": {
    "name": "TechRadar",
    "slug": "techradar",
    "url": "https://www.techradar.com/computing/social-media/its-a-grand-experiment-bluebird-president-on-the-twitter-revival-platform-thats-now-called-tweet-and-why-it-wont-be-using-that-blue-bird"
  },
  "original_language": "en",
  "account": "Bluebird, Inc. President Stephen J. Coates discussed the revival of Twitter under a new name, Tweet.app, with a reporter. Coates described the platform as a \"Tweenix,\" referencing its phoenix-like rise from the ashes of the old Twitter and Bluebird's initial success. After Bluebird attempted to cancel the trademarks for Twitter and Twitter, X filed an injunction. Bluebird then launched Twitter.now, which was later ruled to infringe on X's brand rights, forcing Bluebird to rebrand to Tweet. Despite the risks, Coates remains optimistic about the platform's potential. Users must acknowledge that Tweet.app is not affiliated with X, and the platform is currently relatively unknown, with just 8,000 users. The company's small size allows for close monitoring and customization of moderation filters. Coates emphasized the importance of freedom of speech while addressing the issue of misinformation. The platform aims to allow users to control their experience, with AI aiding in the moderation process. Coates sees room for reinvention in social media, offering users control over the algorithm rather than relying on existing platforms.",
  "summary": "Twitter is dead, but Tweet.app lives. We get the full story on the new name, why it's still pay-only, and how algorithm control could change the social-media game.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}