{
  "id": 9112428,
  "title": "Gold jumps 60% to Rs 1.57L from Rs 98,000 a year ago; sales fall 15%, coins gain",
  "url": "https://urgent.news/2026/09/22/gold-jumps-60-to-rs-1-57l-from-rs-98-000-a-year-ago-sales-fall-15",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-22T08:32:42.000Z",
  "source": {
    "name": "Times of India",
    "slug": "times-of-india",
    "url": "https://timesofindia.indiatimes.com/business/india-business/gold-prices-surge-60-from-rs-98000-to-rs-1-57-lakh-per-10-grams-in-a-year-ganesh-chaturthi-sales-fall-15-as-buyers-switch-to-lighter-jewellery-also-buy-coins/articleshow/134405905.cms"
  },
  "original_language": "en",
  "account": "Gold prices surged 60% over the past year, leading to a 15% decline in gold sales during Ganesh Chaturthi, according to industry executives. In Mumbai's spot market, gold was trading at Rs 1.57 lakh per 10 grams, a 60% increase from Rs 98,000 per 10 grams sold last year. Surendra Mehta, national secretary of the India Bullion & Jewellers Association, noted that while domestic gold prices remained historically high, consumers were opting for lighter jewelry and exchanging old gold for new pieces. Rohan Hemdev, director of Ananya Jewels, observed a growing interest in diamonds as consumers sought versatile jewelry. Bullion sales in the form of coins and bars also saw an uptick, despite volumes remaining below last year's levels. The trend indicates that while consumers are cautious about jewelry purchases due to high prices, they are still setting aside funds for gold during auspicious occasions. Wedding-related demand remained resilient, while physical investment demand stayed steady. Younger consumers are increasingly buying jewelry for personal milestones, leading Hemdev to predict double-digit growth in festive-season sales, driven by wedding demand, rising disposable incomes, and evolving consumption habits. The Bureau of Indian Standards (BIS) raised the hallmarking fee for gold articles to Rs 75 per article, effective from September 14, 2026, just before the festive season.",
  "summary": "In Mumbai's spot market on Monday, gold was trading at Rs 1.57 lakh per 10 grams, including 3% goods and services tax. This was around 60% higher than the Rs 98,000 per 10 grams recorded on Ganesh Chaturthi last year, which fell on August 28.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}