{
  "id": 9109306,
  "title": "Prem Rugby announces record deal with key partner",
  "url": "https://urgent.news/2026/09/22/prem-rugby-announces-record-deal-with-key-partner",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-22T07:30:00.000Z",
  "source": {
    "name": "City AM",
    "slug": "city-am",
    "url": "https://www.cityam.com/prem-rugby-announces-record-deal-with-key-partner/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Prem Rugby this morning announced a record deal with ball provider Gilbert that took their partnership beyond 30 years. The agreement, confirmed ahead of this weekend’s opening round of fixtures, is the longest deal agreed between the two organisations. Its value was not disclosed. Prem Rugby’s Kelly Cooke said that “a partnership of this length [...]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}