{
  "id": 910023,
  "title": "Gen Z favors ETFs and trades less than older cohorts: Binance",
  "url": "https://urgent.news/2026/08/14/gen-z-favors-etfs-and-trades-less-than-older-cohorts-binance",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-14T21:22:23.000Z",
  "source": {
    "name": "Cointelegraph",
    "slug": "cointelegraph",
    "url": "https://cointelegraph.com/news/gen-z-favors-etfs-and-trades-less-than-older-cohorts-binance"
  },
  "original_language": "en",
  "account": "According to Binance research, Generation Z traders on the platform are increasingly allocating their equity activity to exchange-traded funds (ETFs), making up 25% of the cohort’s trading volume in early August. The popularity of ETFs among Gen Z increased to 25% in August, up from 21.9% in June, while the share going to individual stocks fell to 74.2% in August from 77% in June. The analysis compared Gen Z accounts with Millennials, Gen X, and Baby Boomers in terms of trading frequency, net flows, and leverage usage. Gen Z traders traded less frequently than other working-age generations, with an average of 13 monthly trades in TradFi perpetuals, compared to 17 for Millennials and 16.5 for Gen X. Additionally, 22% of Gen Z direct-equity accounts had never placed a sell order, which was higher than the rates for Gen X (19%) and Baby Boomers (9%). Gen Z also showed a relatively low appetite for leveraged and inverse ETFs, with 88.2% of their TradFi perpetual accounts recording no activity in those products, compared to 84.5% of Millennials and 85.9% of Gen X.",
  "summary": "Binance data showed Gen Z allocating a growing share of equity activity to ETFs while trading less frequently and using less leverage than older working-age cohorts.",
  "key_points": [
    "25% of Gen Z traders on Binance use ETFs, up from 21.9% in June",
    "Gen Z trades less frequently than Millennials and Gen X",
    "22% of Gen Z direct-equity accounts never placed a sell order"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}