{
  "id": 9091783,
  "title": "Stratworks takes home Next Awards Philippines honors for Jollibee campaigns",
  "url": "https://urgent.news/2026/09/22/stratworks-takes-home-next-awards-philippines-honors-for-jollibee",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-22T04:00:00.000Z",
  "source": {
    "name": "Philippine Star Business",
    "slug": "philippine-star-business",
    "url": "https://www.philstar.com/biz-memos/2026/09/22/2557856/stratworks-takes-home-next-awards-philippines-honors-jollibee-campaigns"
  },
  "original_language": "en",
  "account": "Manila, Philippines — Stratworks agency earned multiple accolades at the Marketech APAC’s Next Awards Philippines, with its work for Jollibee standing out. The recognitions spanned several key categories, showcasing the breadth of Stratworks' collaboration with the beloved fast-food brand. Among the standout entries was the \"Bida Best, Bida Pinoy\" campaign, which secured Gold trophies for Most Innovative Public Relations Campaign and Most Innovative Event Marketing Campaign. This campaign celebrated Filipino pride during the country's Independence Day, featuring an immersive exhibit of memorabilia from prominent Filipinos like Olympic gold medalists Hidilyn Diaz, Carlos Yulo, and Miss Universe 2015 Pia Wurtzbach. Stratworks and Jollibee also received a Silver award for Jollibee's Values Kids Meal, a partnership with Adarna House that utilized iconic kids' meals to promote values formation through storybooks. The agency's #JoyDelivered video earned Silver for Most Innovative Video Marketing Campaign, transforming the Jollibee mobile app into a visual storytelling platform to express gratitude to Filipino frontliners working during the holidays. Stratworks managing director Mark Christian Parlade emphasized that the NEXT Awards Philippines wins attest to the team's commitment to creating ideas rooted in strategy, reputation building, and a genuine understanding of people. President and co-CEO Donna Nievera-Conda highlighted the dedication of the team and the agency's partnership with Jollibee in crafting authentic, high-impact communications that resonate with audiences. The recognition also includes a finalist nod for \"We Deliver Joy: Rebranding the Jollibee App Into a Joy Platform,\" which reimagined Jollibee's mobile app as a digital destination centered around the brand's promise of delivering joy.",
  "summary": "Stratworks continues to build on its strong awards momentum as the agency earns multiple recognitions at the Marketech APAC’s NEXT Awards Philippines.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}