{
  "id": 9091681,
  "title": "Dal caro-casa un freno alla crescita: imprese in campo per i neo assunti",
  "url": "https://urgent.news/2026/09/22/dal-caro-casa-un-freno-alla-crescita-imprese-in-campo-per-i-neo",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-22T05:11:25.000Z",
  "source": {
    "name": "Il Sole 24 Ore",
    "slug": "il-sole-24-ore",
    "url": "https://www.ilsole24ore.com/art/dal-caro-casa-freno-crescita-imprese-campo-i-neo-assunti-AJprVxJB"
  },
  "original_language": "it",
  "account": "Economic growth is being hampered by a lack of affordable housing for young workers and employees, particularly in cities like Milan, according to recent studies presented at an Assolombarda event. The issue is widespread and poses a significant challenge to the economic sustainability of housing. Among the 1,200 subjects surveyed with Patrigest, this factor influences nearly half of the decisions regarding work and study. In first-time jobs, the average worker finds themselves in a precarious financial position, with three-quarters of families in peripheral zones unable to afford low-cost housing. This inability to access affordable housing affects the labor market as well, with 39% of respondents admitting to rejecting opportunities due to these issues or the required travel times. A second research study (by Assolombarda and Adapt) shows that housing has become a variable in the labor market, contributing to mismatches. Focus groups with 16 companies revealed the most effective measures to address the problem, including direct contributions, temporary support for new hires, guarantees to landlords, and agreements for low-interest mortgages. These interventions, when adopted, benefit the companies themselves, such as reduced turnover motivated by housing concerns at Edison or halved trainee abandonment at Trenord. \"Today,\" commented Assolombarda Vice President Marta Spinelli, \"companies are not just asked to generate economic value; their ability to grow, innovate, and attract talent increasingly depends on the contributions they make to the quality of life and communities where they operate. This is the perspective of generative welfare, where access to housing represents one of the most urgent challenges.\" Research indicates that tax deductions, fiscal incentives, and sustainable, affordable new construction are the three most frequently requested measures from institutions, with the belief that decisive public action is now necessary in this area. \"The imbalance between supply and demand is evident,\" explained Assolombarda Infrastructure Vice President Arrigo Giana. \"We must work on this issue at the metropolitan city level. That is why we have launched the strategic project 'Piano Casa Assolombarda' to support businesses in addressing workers' housing needs and strengthening their capacity to attract and retain the skills necessary for growth. Assolombarda has already initiated a comparison with institutions, starting with the City of Milan and Lombardy Region, as well as industry operators. Now a scaling-up is required, promoting public-private partnerships and effective and replicable housing models.\"",
  "summary": "Bilocali arredati offerti in comodato d’uso per tre anni. Oppure stanze singole o condivise a prezzo calmierato, 400-500 euro al mese. Sperimentazioni, quelle di Edison e Trenord, a favore dei...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}