{
  "id": 9080774,
  "title": "Opinion: Star Athletes, Not Brands, Now Call the Shots",
  "url": "https://urgent.news/2026/09/22/opinion-star-athletes-not-brands-now-call-the-shots",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-22T04:30:00.000Z",
  "source": {
    "name": "Business of Fashion",
    "slug": "business-of-fashion",
    "url": "https://www.businessoffashion.com/opinions/sports/in-sports-marketings-new-world-order-star-athletes-call-the-shots/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Kylian Mbappé had it all at Nike. But in a new world order where superstar athletes wield more cultural influence than brands, that simply wasn’t enough to retain him, writes Daniel-Yaw Miller.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}