{
  "id": 9077430,
  "title": "AEON accelerates Vietnam expansion with four malls in 2026",
  "url": "https://urgent.news/2026/09/22/aeon-accelerates-vietnam-expansion-with-four-malls-in-2026",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-22T03:22:34.000Z",
  "source": {
    "name": "Vietnam Investment Review",
    "slug": "vietnam-investment-review",
    "url": "https://vir.com.vn/aeon-accelerates-vietnam-expansion-with-four-malls-in-2026-161266.html"
  },
  "original_language": "en",
  "account": "AEON, the Japanese retail giant, is rapidly expanding its presence in Vietnam with the opening of four new shopping centers in 2026. This accelerated pace of growth marks the fastest expansion rate in the company's business operations in Vietnam. Executive Officer and Chief Vietnam Business Officer, Tezuka Daisuke, attributes this rapid expansion to Vietnam's strong development and the growing demand for modern lifestyle options among the country's young population and expanding middle class.\n\nSince its entry into the Vietnamese retail market in 2014, AEON has diversified its business formats to cater to various economic scales, population densities, and consumer needs. Currently, the group operates nine shopping centers, 16 general merchandise stores and supermarkets (GMS), 40 supermarkets, 182 convenience stores, 71 specialty and service stores, and two drug stores nationwide. This multi-format model enables AEON to effectively penetrate different markets and serve diverse customer preferences.\n\nThe opening of AEON Danang Thanh Khe in July has already marked a significant milestone in AEON's expansion strategy. Building upon this success, AEON Vietnam is set to open AEON Hai Duong, AEON Thanh Hoa, and AEON Halong in the coming months. These new centers will further solidify AEON's foothold in northern, central, and north-central Vietnam, bringing modern retail facilities closer to local communities.\n\nIn addition to expanding its physical retail presence, AEON is also investing in product development, supply chains, and its wider retail ecosystem. The company is working to improve product quality, strengthen competitiveness, and create export opportunities through its global network. Moreover, AEON is developing membership schemes, entertainment, drug stores, and other services to enhance customer convenience and create a comprehensive retail experience.\n\nNotably, AEON's upcoming projects, AEON Halong and AEON Thanh Hoa, embody the concept of a \"One-stop Destination,\" offering a diverse range of shopping, dining, entertainment, and lifestyle services under one roof. These projects will not only expand AEON's nationwide presence but also cater to the growing tourism economy in Quang Ninh province. By integrating physical shopping with online services, AEON aims to provide a seamless and convenient customer experience across its retail portfolio.",
  "summary": "Vietnam has become a focal point of AEON s growth strategy for the ASEAN region with the group accelerating investment and expanding its retail network nationwide",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}