{
  "id": 9077014,
  "title": "TikTok Shop hosts first K-beauty pop-up event in London",
  "url": "https://urgent.news/2026/09/22/tiktok-shop-hosts-first-k-beauty-pop-up-event-in-london-9077014",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-22T04:02:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/business/companies/20260922/tiktok-shop-hosts-first-k-beauty-pop-up-event-in-london"
  },
  "original_language": "en",
  "account": "TikTok launched its inaugural K-beauty pop-up event on TikTok Shop in the UK, uniting 19 Korean beauty brands at Protein Studios in London's Shoreditch district from September 12-13, the company announced on Tuesday. Dubbed \"Where Glow Begins,\" the two-day extravaganza ran concurrently with an in-app marketing campaign, \"K-Beauty Super Brand Week,\" spanning from September 13-18. TikTok Shop serves as the platform's integrated e-commerce tool, enabling users to make purchases directly through videos and live streams without leaving the app.\n\nThe venue showcased brand booths, a live commerce zone, beauty workshops, and photo areas, with approximately 400 influencers participating in product trials, content creation, and live-streamed broadcasts throughout the campaign period. K-beauty has emerged as one of the swiftest-growing categories on TikTok Shop UK. The count of active K-beauty sellers on the platform surged 875 percent by August compared to the previous year, while K-beauty livestream sessions increased over 305 percent during the same timeframe. K-beauty product sales grew by roughly 60 percent in the second quarter of this year.",
  "summary": "TikTok held its first standalone K-beauty pop-up event on TikTok Shop in the United Kingdom, bringing together 19 Korean beauty brands at Protein Studios in London's Shoreditch neighborhood from Sept. 12-13, the company said Tuesday. The two-day event, called \"Where Glow Begins,\" ran alongside an in-app campaign, \"K-Beauty Super Brand Week,\" from Sept. 13-18. TikTok Shop is the platform's…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "TikTok Shop hosts first K-beauty pop-up event in London",
        "url": "https://urgent.news/2026/09/22/tiktok-shop-hosts-first-k-beauty-pop-up-event-in-london",
        "published": "2026-09-22T03:27:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}