{
  "id": 9076567,
  "title": "Telefónica traslada al Gobierno su interés en liderar el despliegue de la inteligencia artificial en España",
  "url": "https://urgent.news/2026/09/22/telefonica-traslada-al-gobierno-su-interes-en-liderar-el-despliegue",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-22T03:15:00.000Z",
  "source": {
    "name": "El Pais Economia",
    "slug": "el-pais-economia",
    "url": "https://cincodias.elpais.com/companias/2026-09-22/telefonica-traslada-al-gobierno-su-interes-en-liderar-el-despliegue-de-la-inteligencia-artificial-en-espana.html"
  },
  "original_language": "es",
  "account": "Telefónica, the Spanish multinational telecommunications company, has transferred its interest in leading the deployment of artificial intelligence (AI) in Spain to the government, according to President Marc Murtra. The transfer of interest was made to the Minister of Economy, Commerce, and Enterprise, Carlos Cuerpo, following the official presentation of the state AI360 plan by Prime Minister Pedro Sánchez. The meeting between Cuerpo and Murtra took place at the Ministry, shortly after the official announcement of the AI360 plan. The focus of the meeting was to align Telefónica's technological capabilities with public digital priorities, particularly in the telecommunications sector. Murtra emphasized the urgency for the European continent to promote companies capable of scaling and developing their own infrastructure and products in AI technology. He highlighted the risk of Europe becoming overly dependent on third-party technological giants if the region does not structure its own technological orchestration and hyper-scalers. Telefónica has been actively involved in AI-related projects in various business areas and has formed strategic alliances in recent months. The company has expanded its commercial catalog with predictive analysis and automation solutions, including the evolution of its network observability platform for real-time monitoring and management of corporate clients' communication infrastructures. Telefónica has also developed AI-generated virtual assistants for platforms like Bizum, focusing on customer service via web and WhatsApp Business. Additionally, the company has incorporated AI generative technologies into its voice services for businesses, adding transcription, automatic call summarization, and virtual agents for landlines and mobile lines. In the public administration and healthcare sectors, Telefónica has collaborated with IBM on the TEMIS tool for legal case and demand analysis, as well as with Harrison.ai on advanced diagnostic imaging systems for chest X-rays. Regarding network infrastructure and advanced developments, Telefónica maintains an innovation lab with Mavenir focused on core network application AI for autonomous orchestration. The company has also been testing A2A and MCP protocols for AI agent-to-agent interaction with network APIs under the GSMA Open Gateway initiative. Lastly, Telefónica has explored the convergence of advanced computing and AI through partnerships with companies like Qilimanjaro Quantum Tech, QCentroid, and Multiverse Computing, aiming to build commercial AI quantum offerings for complex business environments. Telefónica has restructured its corporate architecture to better support the penetration of these AI solutions in the market. The company has integrated its digital business unit, Telefónica Tech, within the Telefónica España division, managed by Borja Ochoa. This integration aims to optimize commercial deployment and integrate value-added services for large enterprises and public administrations.",
  "summary": "Murtra se reúne con el ministro Cuerpo para reivindicar la necesidad de escala en la industria tecnológica europea y repasar los desarrollos de la operadora",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}