{
  "id": 9069988,
  "title": "Actor Shin Hyun-joon sparks viral buzz at Peru's Wong Supermarket",
  "url": "https://urgent.news/2026/09/22/actor-shin-hyun-joon-sparks-viral-buzz-at-perus-wong-supermarket",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-22T03:17:02.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/entertainment/20260922/actor-shin-hyun-joon-sparks-viral-buzz-at-perus-wong-supermarket"
  },
  "original_language": "en",
  "account": "Actor Shin Hyun-joon's recent television appearance in Korea has unexpectedly brought Peru into the spotlight. During a taping of tvN's \"You Quiz on the Block,\" Shin, who had recently returned from a fan event in Peru, carried a shopping bag from Wong, a major supermarket brand in Peru. The supermarket bag and Inca Kola, a popular Peruvian soft drink, both made an appearance, creating an unplanned moment of connection to Shin's hometown. Shin shared stories from his trip and encouraged host Yoo Jae-suk to try the Inca Kola. Neither Wong nor Inca Kola were presented as part of an advertising or sponsorship deal. Wong responded to the promotional post about Shin's appearance on their official social media, tagging the actor and adding a Peruvian flag and heart emojis. The retailer also created an AI-generated image of Shin visiting a Wong supermarket.",
  "summary": "Actor Shin Hyun-joon’s latest television appearance in Korea has brought an unexpected bit of Peru into the spotlight, as a familiar supermarket bag and local soft drink appeared alongside him during a taping of tvN’s “You Quiz on the Block.” Shin, who recently returned from a fan event in Peru, appeared on the program to share stories from his trip, including his experiences with local fans.…",
  "key_points": [
    "Actor Shin Hyun-joon visited Peru recently.",
    "He carried Wong supermarket bag on TV show.",
    "Wong supermarket responded to viral buzz."
  ],
  "editors_take": "Shin Hyun-joon's casual mention of Wong Supermarket and Inca Kola on a popular Korean TV show has sparked unexpected interest in Peru and appears to have created a mutually beneficial moment for the retailer and the actor.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Actor Shin Hyun-joon sparks viral buzz at Peru's Wong Supermarket",
        "url": "https://urgent.news/2026/09/22/actor-shin-hyun-joon-sparks-viral-buzz-at-perus-wong-supermarket-9072125",
        "published": "2026-09-22T03:27:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}