{
  "id": 9069984,
  "title": "CJ CheilJedang debuts traditional liquor brand jari in US market",
  "url": "https://urgent.news/2026/09/22/cj-cheiljedang-debuts-traditional-liquor-brand-jari-in-us-market",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-22T03:17:02.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/business/companies/20260922/cj-cheiljedang-debuts-traditional-liquor-brand-jari-in-us-market"
  },
  "original_language": "en",
  "account": "CJ CheilJedang, a prominent South Korean conglomerate, is introducing its traditional liquor brand jari to the United States market in New York. The company aims to showcase Korean drinking culture to consumers in a city renowned for its influential food scene. The debut event, scheduled for Tuesday in Manhattan, will take place at Moono, a contemporary Korean restaurant. At the launch, CJ CheilJedang will unveil three jari products, namely jari Munbae Sul 24, jari Gamuchee 24, and jari Munbae Sul 41. The latter two were first released in Korea in July, while jari Munbae Sul 41 is making its U.S. debut. The higher-proof Munbae Sul 41 is specifically designed to highlight the unique munbae aroma, a fragrant pear-like scent characteristic of traditional Korean distilled spirits. Key figures from CJ CheilJedang's Lifestyle Food Business division, as well as representatives from New York's food, beverage, and cultural industries, are expected to attend the event. Notable attendees include bartender Hong Doo-ui, a mixologist affiliated with brand ambassador Pine&Co, and chef Kim Ho-young of Moono and Michelin-starred Jua, who will collaborate to create jari pairings.",
  "summary": "CJ CheilJedang is taking Korean distilled spirits to New York, unveiling its premium jari brand as it seeks to introduce Korean drinking culture to consumers in one of the world’s most influential food cities. The company is holding a launch event Tuesday (local time) at Moono, a modern Korean restaurant in Manhattan, where it is presenting three jari products alongside a Korean food pairing…",
  "key_points": [
    "CJ CheilJedang introduces jari liquor brand to US market in New York.",
    "Three jari products unveiled: Munbae Sul 24, Gamuchee 24, and Munbae Sul 41.",
    "Event hosted at Moono restaurant with industry leaders in attendance."
  ],
  "editors_take": "CJ CheilJedang's launch of traditional liquor brand jari in New York introduces Korean drinking culture to a influential food scene, potentially expanding its presence in the US market.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "CJ CheilJedang debuts traditional liquor brand jari in US market",
        "url": "https://urgent.news/2026/09/22/cj-cheiljedang-debuts-traditional-liquor-brand-jari-in-us-market-9072121",
        "published": "2026-09-22T03:27:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}